Instagram is a platform that connects people with content through family and friends. It has also become “the new home” for brands, where engagement is high and loyal followers are possible.
These steps will help you get started with Instagram and get more followers on Instagram for business.
Get an Instagram Business Account
You can convert an existing personal Instagram account to an Instagram business account if you have brand-appropriate content.
This allows you to access all business features but is seamless for your existing followers.
Another option is to create an Instagram business account. If you don’t already have an Instagram account, or if your current account isn’t accurate, this option may be the best choice.
Create an Instagram-winning strategy
Identify your target audience before you decide on the content you want to post to Instagram.
Most Instagram users are younger than 35 years old, with a small gap between male and female users. The United States is the country with the highest number of IG users.
India, Brazil, and Indonesia are close behind. This is a good start, but to truly target your audience, you must go beyond the general Instagram demographics.
Goals and Objectives
The first step in creating an Instagram strategy for business is to understand your goals.
Knowing your goals will help you stay on track and allow you to concentrate on real business goals. You can also invest in IG advertisements but first, you need to learn how Instagram ads work.
Focus on the right performance metrics. This means that your goals must align with one of the four stages of the customer journey.
- Awareness: Measures such as brand awareness and follower growth rate.
- Engagement: This includes metrics such as engagement (based on likes) or amplification (based on shares).
- Conversion: This includes click-through and bounce rates, in addition to conversion rates. Conversion metrics include cost per view and CPM if you use paid ads.
- Customer: These metrics are based on actions customers take such as testimonials.
Optimize your profile
When you created an Instagram business account, you entered some basic information. Optimize your profile now to get the best results.
Update your biography:
Although your IG bio is limited to 150 characters, it requires a lot of work. It explains to first-time visitors who and what you are.
- Your brand voice should be heard
- Includes hashtags
- Use line breaks and spaces
Optimize your profile photo:
A business’s logo is the best choice for its profile photo. To help people identify your brand instantly, use the same image that you use on social media profiles.
- Complete your profile
- Name and username
Instagram can be used for business purposes and you have access to many profile features that aren’t available to personal accounts. These business-only features are available whether you’re starting from scratch or converting an existing account.
- Contact information
- Category
- Click to take action
Share great content
You should create a visual identity for your brand. IG is all about visuals, so it’s essential to have one.
Consider what content you will post. Some posts will be obvious. A clothing line might display its clothes and a restaurant may post photos of its food.
Showcase customer stories if you offer services. You can also show behind-the-scenes of your office to showcase the work environment or introduce people to the people that make your business successful.
