Out of home advertising is essentially any form of advertising that exists outside of one’s own home or personal media devices. There are many individual forms of outdoor advertising and certain kinds may be more suitable for certain types of businesses and industries. This determination may be made using a number of criteria including finances and location. Ad placements cost money, and regardless of what form you choose it will be an expense for your business. When making this decision, it’s important to choose something that will get you the most for your money. Because of this, certain kinds of advertising may leave you feeling strapped for cash with big advertisements that aren’t going as far as you’d like. To help narrow it down, check out these six kinds of outdoor advertising to consider.
Billboards are one of the most common forms of outdoor advertising out there. Often located in heavy traffic areas, Tulsa billboards will reach a large number of people based on their size and location alone. Billboards are tricky, and it’s best for companies to save their billboard rentals for especially clever or eye drawing ad campaigns. You’re reaching drivers and commuters who will only see the poster for a moment, so it needs to count! Billboards are relatively affordable with a sharp spike in price when moving to digital or screen based billboards.
Posters on kiosks are typically seen in walkable and busy downtown shopping areas. Outdoor malls or urban areas will typically have kiosks throughout the area with advertisement posters for local businesses, services, or upcoming sales. These are a great way to reach people on the ground. With their reduced size, they’re a little less eye-catching than a big billboard but are still an effective way to target tourists, shoppers, and local workers.
Transit advertising comes in many forms. It could be a simple poster inside a subway car, on a bus, or on top of a taxi cab. A more intense form of transit advertising are wraps. Wraps are essentially full vehicle ads that cover an entire taxi cab or city bus. Often, movie campaigns use transit wraps to promote an upcoming film. As one can imagine, these are among the more expensive versions of transit advertising and may be inaccessible for smaller businesses.
Bus panels and bus benches offer advertising space. Bus benches are a classic location, especially for local businesses due to their accessibility and affordability for smaller operations. Bus poster panels are also a great place for businesses to advertise. Both target local commuters going to and from work, or running their weekly errands. These are smaller than something like a billboard and will be more affordable to run advertisements on.
Advertising in airports is a great way to target tourists visiting the city and many of the forms inside airports are similar to those you would find out in public. Kiosks, panels, and even small billboards can be seen inside airports advertising companies and industries local to the area. This is also a great idea if your company happens to have products being sold in airports. Airports have a lot of small surface areas to work with, meaning that it will be cheaper for businesses to rent these spaces out.
Wallscapes are pretty much what they sound like. They are floor to ceiling ads that are featured on the sides of buildings and as you can imagine, they do get quite expensive. In addition, they are pretty exclusive locations and may be difficult to acquire even if you have the funds. In New York, for example, there are several wallscapes that host permanent or near permanent ads for big businesses that are unlikely to move any time soon. However, in smaller cities like Tulsa, billboards and wallscapes may be a bit more affordable for businesses wanting to go down that route.
There are a multitude of options when it comes to outdoor advertising and for most businesses, the decision is going to come down to price. Billboards are a definite possibility for a lot of businesses, but things like transit advertising and urban panel placements are going to go a lot farther for less money. It may be wise for businesses to focus their energies there rather than pining after expensive advertising placements. The most important thing is how effective their efforts are and that it remains only a fraction of their marketing budget to leave room for other possibilities down the road.